About Us

Richard Danne, designer of the NASA - National Aeronautics and Space Administration logo (aka the worm), multi-award winning designer and former AIGA president, is also the owner of Anicorn Watches first NASA watch (Limited to 60units worldwide).

It was 1974, Richard Danne and Bruce Blackburn, founders of New York design studio Danne & Blackburn, had just responded to such a request, one asking the firm to re-brand NASA.

Danne & Blackburn’s proposal hinged on a futuristic wordmark that came to be known as "the worm" for its zigzag appearance. The logo, with its thick lettering and crossbar-less A's reminiscent of rocket nosecones, was the centerpiece of a broader document called the NASA Graphics Standards Manual. It outlined how the logo and the rest of the graphics system should be implemented on everything from spaceships to stationery.

Although the worm logo was retired in 1992, it has retained a cult following in the design world—diehard fans can even buy the original standard manual. “It seems the worm logo wasn’t really retired,” NASA says in its statement announcing the logo’s return. “It was just resting up for the next chapter of space exploration.”

Until today.

The worm is back. And just in time to mark the return of human spaceflight on American rockets from American soil.

The retro, modern design of the agency’s logo will help capture the excitement of a new, modern era of human spaceflight on the side of the Falcon 9 SpaceX launch vehicle that will ferry astronauts to the International Space Station as part of the Demo-2 flight, now scheduled for mid- to late May.

And there’s a good chance you’ll see the logo featured in other official ways on this mission and in the future. The agency is still assessing how and where it will be used, exactly.

It seems the worm logo wasn’t really retired. It was just resting up for the next chapter of space exploration.

About Anicorn

Anicorn, a Hong Kong-based independent watchmaker and design studio, was founded in 2014 by graphic designer Joe Kwan and entrepreneur Chris Chan in order to combine design, typeface, and mechanism with simplicity and contemporary style. Their second watch, the Series K452, was successfully funded in 24 hours on Kickstarter. Anicorn has been featured in design and lifestyle publications worldwide (e.g. Fastcompany, Hypebeast, Highsnobiety, GQ (UK & Portugal), DesignMilk). Anicorn is also known for its extensive collaborations with NASA, Daniel Arsham, Philip Colbert to create timepieces with different perspectives.

Contact us:
Please use this email address for all questions and inquiries concerning our online shop. Thank you.

info@anicorn-watches.com